Tuesday, January 3, 2012


A digitally-based campaign mainly comprised of a suite of 14 iPad apps designed to demonstrate the Fortune 500 medical device company's state-of-the-art products and therapies. Each app told it's own story while working under the Medtronic brand theme of "Innovating for Life."

Served as the creative lead on the project with no account executive, conducted interviews with doctors and researchers to gather information, wrote all content and worked closely with the art director, London-based programmers, and client to ensure an interesting and unified approach that took advantage of the iPad's immersive capabilities. All told more than 150 pages of content was developed.

The apps are only available for Medtronic employees to download the Apple app store to use as educational tools and market-facing materials to show to vendors, partners, etc. I have them loaded on my iPad and can demonstrate them to interested parties. A video demo will be posted shortly.

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