BLUE CROSS BLUE SHIELD / ACS

Many smokers start during college, believing they'll simply quit when they graduate. This campaign for Blue Cross Blue Shield & The American Cancer Society used newspaper, trans stops, posters, on-line and guerilla tactics to reach the target.

Trans stops & posters




Online video


Tchotchke handed out at campus bars & events

The nifty-but-sadly-no-longer-live website